Ebook Content Audits and Inventories A Handbook Paula Ladenburg Land 9781937434380 Books

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Product details Paperback 154 pages Publisher XML Press (September 12, 2014) Language English ISBN-10 1937434389

Content Audits and Inventories A Handbook Paula Ladenburg Land 9781937434380 Books Reviews

• Would you like to understand how to develop a strategy for performance-driven content? Or content planning informed by continual analysis of content performance? You cannot utilize such an approach without annual or ongoingl content audits and analysis. And thanks to Paula Land, the content strategy bookshelf just got a great new addition Content Audits and Inventories A Handbook.
  
  Content audits and inventories are critical parts of a content strategy project and often not adequately planned for or resourced. Also, people often see an inventory or audit as a one-time project that occurs prior to a major digital experience overhaul (design of a new website). But organizations can and should look at audits as something to build into their content planning and development processes. Without knowing the assets you have to work with (or continually assessing how well that content performs), and without grounding your project in an understanding of your users and your business goals, you start at a disadvantage.
  
  This handbook lays out, step by step, how to get started with planning and scoping an inventory and audit, including how to establish goals and set the business context, then presents the various tactics you can apply to audit content across all your publication channels. The book also discusses how to extract the insights that inform your ultimate strategy and how to present the results to stakeholders. There is even a section of sample deliverables and a list of additional resources. All in all, a lot of information packed into this small, easy-to-digest handbook. I only recommend books that I feel are value-add. This book is definitely value-add.
• The many available resources on content strategy define and explain the subject in varied ways. They describe the artifacts that we use, but they rarely give concrete examples.
  
  Paula Land's "Content Inventories and Audits" is different. Her book focuses on how an inventory and an audit complement each other. It also emphasizes inventories and audits as ongoing activities that drive your content strategy and enable you to monitor how well your content is serving your audience.
  
  Best of all, the appendix includes templates for all of the artifacts you need to move from discovery to maintenance and governance. I highly recommend this great book.
• If you're a content strategist or just working on content for websites, this book is what you want to have in hand. Read through it once and you'll find yourself referring back to it again and again. Pragmatic and practical, this book crushes the category. Disclaimer I used to work for and with the author, I'm still a working content strategist now, and learned much of what I know from her. I found the book refreshing, as well as complete and easy to use. If you're struggling with content, it'll clear up much of the confusion and give you direction. If you're an old hand, it'll help you form a clear strategy and give you confidence you haven't missed a step.
• If you are new to conducting content inventories, this book is a comprehensive guide through the necessary steps. I was quite impressed with each chapter-level outline, how thorough each topic was addressed and the consistent high quality of knowledge that was transferred across the book. If you are a tech pubs type of content strategist rather than a marketing content strategist, this book will give you an additional perspective with lots of valuable nuggets of information. I read the entire book, front to back. It’s a great resource.
• This book enables anyone faced with the mission-critical task of identifying and organizing their content, with a set of easy to understand guidelines and considerations around content inventory and auditing. I'm using Ms. Land's book as a resource in the graduate program class I'm teaching on content strategy and brand journalism.
• Huge help to me as a Technical communication lead!!!!
• A good guide to help you learn a lot about web audits.
• As a content strategist for almost a decade, I wasn't sure I would find anything I didn't know in Land's text. However, I was happy to find that she takes a seemingly "easy" foundational task in content strategy and, to put it simply, kick the stuffing out of it.
  
  This is THE book on how to collect and analyze digital content for any kind of mobile, tablet, or web project where the best (and sometimes only) way to achieve success is to capture, understand, and parse every single page or component of content.
  
  From concept to process to completeness, Land addresses it and explains how to squeeze statistics as well as useful insights from your content in a clear, clean, straightforward manner that anyone can pick up and start using.
  
  If you're new to content strategy, content management you must read this book right now. If you've been a content strategist for a while, you can read it this weekend.